Why do only certain restaurants offer online delivery?
Well, for one thing. An online delivery service would first require a website where customers could place orders. To simplify things, the website would need a database to help manage orders. To keep things convenient, the restaurant should also store customer information such as addresses and phone numbers. A database with such information then needs to be secure against possible malicious attacks. Therefore a small locally owned restaurant is unlikely to design and maintain their own database system. They would need to be knowledgeable in database systems and possibly need to develop some sort of customer service system to handle website problems.
The alternative to designing their own database would be to buy an online ordering system and use their system. An example of the system would be the RDS Logic system. This is a database system that is priced depending on the restaurant’s needs. It integrates features such as multiple locations and users, a database which stores not only administrators and customers, but employees as well. It includes a system to process credit cards and boasts easy to use SEO and alerts to multiple forms of media such as email and text.
As I don’t personally own a restarant, I can’t say how effective this is, but with prices ranging from $250 to $5000, it seems that it would be a pretty big choice whether implement such a system for no guaranteed return or even use. Drivers would need to be paid as well. While pizza companies usually already deliver, a local restaurant would probably need to add more personnel.
Another reason why some restaurants do not deliver might be because there are some issues that restaurants have to think of when delivering food. This blog lists a few reasons such as bread becoming soggy, a mistake in ordering, or food temperature possibly being incorrect.
I will attempt to answer more questions in another post.
Sources used: RDS Logic for ordering food online. http://bigtreesolutions.com/rds-logic-pricing.php
A blog with an insightful post about eatability in New York.http://www.regexprn.com/2011/11/eatability-testing-why-dont-more.html